Dr. Cala Sana

I'm a


Main information

I am a

My name is Dr. Cala Sana. Nice of you to visit my website.

In the portfolio section, you will find podcasts and audiobooks, ebooks and paperbacks produced with my virtual team.

You can find a complete overview on linktree.

Visit Amazon for my author profile.

This website and its offerings are available in English, SpanishPortuguese, Polish, and Chinese.


Virtual team

Discover the voices of our tutorial


Available on leading platforms like Amazon MusicApple Podcasts, BoomplayCastboxDeezer, Google Podcasts, iHeartJioSaavn, Podcast Addict, Podchaser, SpotifySpreaker, Stitcher, and Sonos (Android, iOS).


How to become a total failure

Current program:



Check out the current releases of Dr. Cala Sana's virtual team
How to become a total failure:

(Também disponível em português)

Do you still have friends? Are you unstirred in a happy relationship? Or are you lacking ideas to live a truly unhappy existence? That's where I'd like to help you.

In the tutorial How to become a total failure, my virtual team explains step by step the way to an unpleasant, lonely, and utterly pointless life.

From the countless workshops and well-intentioned advice on how to become happy, our entertaining 10-part mini-series stands out pleasantly as it is also amazingly helpful. Because everyone knows what happens to good advice: it doesn't get followed. But if you ignore our suggestions, you could become a happy person. Enjoy!

Share the complete ad-free version on Apple Podcasts now:

Listen on Apple Podcasts

An amazingly helpful tutorial in 10 episodes:



This text is the source material for the eponymous podcast mini-series.
Babel's Park:


New podcast, published weekly. See the Kindle tab for more information.
Also available on Amazon MusicApple Podcasts, CastboxDeezer, Google PodcastsiHeart Radio, JioSaavnPodcast Addict, PodchaserSpotify, Spreaker, and Stitcher.

Share the complete ad-free version on Apple Podcasts now:

Listen on Apple Podcasts



About the book

Berlin in the Twenties of the 3rd millennium. On the historic film site in Potsdam-Babelsberg, where a hundred years earlier Marlene Dietrich, Ernst Lubitsch, and Billy Wilder began their legendary careers, Annette and her husband David visit the newly opened Babel's Park. 

Outwardly an ostalgic theme park, Babel's Park turns out to be a hi-tech breeding ground for cybernetic organisms behind the scenes, which Annette's brother Jack creates in the spirit of Frankenstein with his assistant Baby_Lon. What David does not suspect: Annette wants to leave her terminally ill body to become immortal as a cyber whore.

The authors

In 1999, Annette told Michael, her friend with benefits, about her last 24 hours as a human before she went digital. Since then, she has sacrificed her virtual life lollygagging in cyberspace. 

Now, 23 years later, these memories have been given voice (see Audioplay tab) by the virtual team of Fuckupcoach Dr. Cala Sana and are published in a revised edition as a paperback and ebook.

A creepy, mindboggling, yet hilariously entertaining nightmare (...) It’s The Stepford Wives meets The Game meets Jurassic Park (..) I can see the whole movie already.



About the book
Berlin in the Twenties of the 3rd millennium. On the historic film site in Potsdam-Babelsberg, where a hundred years earlier Marlene Dietrich, Ernst Lubitsch, and Billy Wilder began their legendary careers, Annette and her husband David visit the newly opened Babel's Park. 

Outwardly an ostalgic theme park, Babel's Park turns out to be a hi-tech breeding ground for cybernetic organisms behind the scenes, which Annette's brother Jack creates in the spirit of Frankenstein with his assistant Baby_Lon. What David does not suspect: Annette wants to leave her terminally ill body to become immortal as a cyber whore.

The authors

In 1999, Annette told Michael, her friend with benefits, about her last 24 hours as a human before she went digital. Since then, she has sacrificed her virtual life lollygagging in cyberspace. 

Now, 23 years later, these memories have been given voice (see Audioplay tab) by the virtual team of Fuckupcoach Dr. Cala Sana and are published in a revised edition as a paperback and ebook.

A creepy, mindboggling, yet hilariously entertaining nightmare (...) It’s The Stepford Wives meets The Game meets Jurassic Park (..) I can see the whole movie already.


Duty to inform according to §5 E-Commerce Act, §14 Company Code, §63 Industrial Code and Duty of disclosure according to §25 Media Act.

Dr. Cala Sana

Hohenzollerndamm 105-110
14199 Berlin

UID number: DE237342823

Tel.: 0900322528486 (≥ €0.99 /min.)

E-mail: drcalasana@fuckup.coach


EU Dispute Resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Affairs (ODR Regulation), we would like to inform you about the online dispute resolution platform (OS platform). inform you.
Consumers have the possibility to submit complaints to the online dispute resolution platform of the European Commission at http://ec.europa.eu/odr?tid=321892043 to online dispute resolution platform of the European Commission. You will find the necessary contact details above in our imprint.

However, we would like to point out that we are not willing or are willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for the contents of this website

We are constantly developing the contents of this website and strive to provide correct and up-to-date information. Unfortunately, we cannot assume any liability for the correctness of all contents on this website, especially for those provided by third parties. As service providers, we are not obliged to monitor the information transmitted or stored by them or to information transmitted or stored by them or to investigate circumstances or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information in accordance with the general laws due to judicial or official orders remain unaffected by this, even in the case of our non-responsibility.

If you notice any problematic or illegal content, please contact us immediately, so that we can remove the illegal content. You will find the contact details in the imprint.

Liability for Links on this website

Our website contains links to other websites for which we are not responsible. Liability for linked websites does not exist for us, as we had and have no knowledge of any illegal activities, we have not noticed any such unlawful activities, we have not noticed any such unlawful activities and we would links immediately if we become aware of any illegalities. become known to us.

If you notice any illegal links on our website, please contact us. You will find the contact details in the imprint.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to copyright. Please ask us before you distribute, reproduce or exploit the contents of this website or exploit it, for example by republishing it on other websites. published on other websites. If necessary, we will prosecute the unauthorized use of parts of the content of our site legally.

Should you find content on this website that violates the copyright, please contact us.

Further rights

The images, photos, and graphics on this website are protected by copyright.

AI-Voices: Play
Translations: Translated
Podcast Hosting: Apple, LibsynSpreaker
Shorts: Kapwing
Sounds: Envato

All texts are protected by copyright: © 2022 Dr. Cala Sana

Source: Created with the Imprint generator from AdSimple

Privacy Policy


Introduction and overview

We have created this privacy statement (version 02.12.2021-321892043) to inform you following the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain, which personal data (data for short) we as a data controller - and the processors (e.g. providers) commissioned by us - will process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about the data that we process about you.

Privacy statements usually sound very technical and use legal terminology. This privacy policy, on the other hand, is intended to describe the most important as simply and transparently as possible. As far as its transparency, technical terms are explained in a reader-friendly way and explained in a reader-friendly way, links to further information and graphics are used. are used. In this way, we provide information in clear and simple language that we only process personal data within the scope of our business activities process personal data in the course of our business activities if there is a corresponding legal basis that exists. This is certainly not possible by providing the most succinct, unclear, and technical legal explanations statements as are often standard on the Internet when it comes to data protection. I hope you find the following explanations are interesting and informative, and perhaps you will find someone or the other piece of information that you did not yet know.
If questions remain, we would like to ask you to contact the responsible person mentioned below or in the imprint, to follow the links provided, and to look at further information on third-party sites. You will find our contact details of course also in the imprint.


This privacy policy applies to all personal data processed by our company and to all personal data that we have commissioned companies to process. (order processors) process. By personal data we mean we mean information in the sense of Art. 4 No. 1 DSGVO such as, for example. Name, e-mail address, and postal address of a person. The processing of personal data ensures that we can offer and can offer and invoice our services and products, be it online or offline. The scope of this Privacy Policy includes:

  • all online presences (websites, online stores) that we operate
  • Social media appearances and E-mail communication
  • mobile apps for smartphones and other devices

In short, the privacy policy applies to all areas in which personal data is structured in processed in a structured manner via the aforementioned are processed. Should we enter into legal relations with you outside these legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information about the legal principles and regulations, i.e. the legal basis of the Basic Data Protection Regulation, which enables us to process personal data.
As far as EU law is concerned, we refer to the REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation you can of course online on EUR-Lex, the access to EU law, at. https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 read up.

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6(1) lit. a DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
  2. Contract (Article 6 paragraph 1 lit. b DSGVO): To fulfill a contract or pre-contractual obligations with you, we process your data. data. For example, if we conclude a purchase contract with you, we require personal information in advance. information.
  3. Legal obligation (Article 6 (1) lit. c DSGVO): If we are subject to a legal Obligation, we process your data. For example, we are legally obliged to keep invoices for accounting to keep. These usually contain personal data.
  4. Legitimate interests (Article 6 para. 1 lit. f DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. Processing of personal data. For example, we need to process certain data, to operate our website securely and economically efficiently operation of our website. This processing is, therefore, a legitimate interest.

Other conditions such as the performance of recordings in the public interest and the exercise of public and the protection of vital interests do not generally arise for us. usually do not occur. If such a legal basis should nevertheless be relevant, this will be indicated at the appropriate place. indicated at the appropriate place.

In addition to the EU regulation, there are also national laws:

  • In Austria, this is the Federal Act on the Protection of Individuals concerning the processing of personal data(Data Protection Act), DSG for short.
  • In Germany, the Federal Data Protection Act, or BDSG for short.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the responsible person

If you have any questions regarding data protection, please find below the contact details of the responsible person or office (see above).

Storage duration

That we only store personal data for as long as is necessary for the provision of our services and products. necessary for the provision of our services and products. is necessary, is a general criterion at our company. This means that we delete personal data as soon as the reason for the data for processing the data no longer exists. In some cases, we are legally obligated to store certain data even after the original purpose, for example for accounting purposes. purposes of accounting.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and as quickly as possible and insofar as there is no obligation to store the data. exists, deleted.

We will inform you about the specific duration of the respective data below, provided that we have further information about it.

Rights according to Basic Data Protection Regulation

According to Article 13 DSGVO, you have the following rights to ensure that there is fair and transparent processing of data:

  • According to Article 15 DSGVO, you have a right to information about whether we process data from you. Should this be the case, you have the right to obtain a copy of the data receive a copy of the data and the following information:
    • for which purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and if the data are transferred to third countries, how the security can be guaranteed;
    • how long the data will be stored;
    • the existence of the right to rectification, erasure, or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities are provided below); and authorities can be found below);
    • the origin of the data, if we have not collected them from you;
    • whether profiling is carried out whether data is automatically evaluated to obtain a personal profile of you. personal profile of you.
  • According to Article 16 DSGVO, you have the right to rectification of data, which means that we must correct data if you find errors.
  • According to Article 17 DSGVO, you have the right to erasure ("right to be forgotten"), which means that you may request the deletion of your data. demand the deletion of your data.
  • According to Article 18 DSGVO, you have the right to restriction of processing, which means, which means that we may only store the data but not use it any further. use it.
  • According to Article 19 DSGVO, you have the right to data portability, which means that we can provide you with your data in a standard format upon request. make it available to you.
  • According to Article 21 DSGVO, you have a right of objection, which after enforcement brings a change of the processing with it.
    • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 para. 1 lit. f (legitimate interest), you may object to the processing. object to the processing. We will then check as quickly as possible whether we can legally comply with this objection. can.
    • If data is used for direct marketing, you can object to this type of data processing at any time. against this type of data processing. We may not use your data thereafter any longer use your data for direct marketing.
    • If data is used for profiling, you can object to this type of data processing at any time. against this type of data processing. We may not use your data any longer for profiling.
  • According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on an automated decision based exclusively on automated processing (for example, profiling). to be subjected to.

In short: You have rights - do not hesitate to contact the responsible office listed above with us! contact!

If you believe that the processing of your data violates the data protection law or that your data protection claims have been violated in any other way, you can complain to the supervisory authority. This is for Austria the data protection authority, whose website you can find at https://www.dsb.gv.at/ can be found. In Germany, there is a data protection commissioner. For more detailed information contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) for more information. For our company, the following local data protection authority is responsible:


Webhosting summary

  • Data subject: Visitors to the website 
  • Processed data: IP address, time of the website visit, browser used, and other data. More details on this can be found below or at the respective web hosting provider used.
  • Purpose: Professional hosting of the website and securing the operation 
  • Storage duration: Depends on the respective provider, but usually 2 weeks 
  • Legal basis: Art. 6 paras. 1 lit.f DSGVO (Legitimate Interests)

What is web hosting?

Nowadays, when you visit websites, certain information - including personal data - is automatically created and stored, including on this website. This data should be used as sparingly as possible and only with justification. processed. By the way, by website, we mean the totality of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

If you want to view a website on a screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser must connect to another computer, where the code of the website is stored: the webserver. The operation of a web server is a complicated and costly task, which is why it is usually handled by professional providers. providers. These offer web hosting and thus ensure reliable and error-free and error-free storage of website data.

During the connection of the browser on your computer (desktop, laptop, smartphone) and data transfer to and from the to and from the webserver, personal data may be processed. data may occur. On the one hand, your computer stores data, on the other hand, the webserver must also store data for a time to ensure proper operation. to ensure proper operation.

To illustrate:

Why do we process personal data?

The purposes of data processing are:

  1. Professional hosting of the Website and securing the operation
  2. to maintain the Operational and IT security
  3. Anonymous analysis of access behavior to improve our offer and of our offer and, if necessary, for criminal prosecution or prosecution of claims

What data is processed?

Even while you are visiting our website right now, our web server, that is the computer on which this web page is stored website is stored, usually automatically stores data such as

  • the complete Internet address (URL) of the accessed web page (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=321892043)
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • the hostname and IP address of the device being accessed (e.g. COMPUTERNAME and
  • Date and time
  • in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful conduct. be viewed by the authorities.

In short, your visit will be logged by our provider (the company that runs our website on special computers (servers)), but we do not pass on your data without consent!

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
? Data subject: Visitors to the website
? Purpose: Evaluation of visitor information to optimize the web offer.
?Data processed: Access statistics, which include data such as locations of accesses, Device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this further down in this Privacy Policy.
? Storage duration: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) on our website. Analytics (GA) of the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your to better suit your needs. In the following, we will go into more detail about the tracking tool and will inform you in particular about which data is stored and how you can prevent this.

Google Analytics is a tracking tool that serves the traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. built in. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we get reports about your user behavior. These reports may include, but are not limited to, the following reports:

  • Target group reports: About we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Through reports, we can more easily analyze and improve our online analysis and improve our online advertising.
  • Acquisition Reports: Acquisition reports provide us with helpful information on, how we can get more people interested in our service.
  • Behavior reports: Here we learn we learn how you interact with our website. We can track the path you take on our site and which links you click on. and which links you click.
  • Conversion reports: Conversion is the process by which you take a desired action based on a marketing Marketing message to perform a desired action. For example, when you go from being just a website visitor to a to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing efforts are working for you. This is how we want to conversion rate.
  • Real-time reports: Here we always find out immediately what is currently happening on our website. For example, we can see how many users are are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by easier for interested people to find on Google. On the other hand, the data helps us to better understand you as a visitor. understand you as a visitor. We thus know very well what we need to improve on our website in order to offer you the best possible service. offer. The data also helps us to tailor our advertising and marketing measures in a more individual and cost-effective more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them. interested.

What data is stored by Google Analytics stored?

Google Analytics uses a tracking code to create a random unique ID that is associated with your browser cookie. cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data will be stored together with this user ID. This is how it is possible possible to evaluate pseudonymous user profiles.

To be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is by default. Alternatively, you can also create the Universal Analytics property. Depending on the property used data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website are measured. Interactions are all Types of actions you take on our website. If you are also using other Google systems (such as a Google account), data Google Analytics generated data may be linked to third-party cookies. be linked to third-party cookies. Google does not share Google Analytics data to third parties unless we as the website operator authorize this. Exceptions may occur if it is required by law. required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152311902042-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to Differentiation of website visitors.
Expiration date: After 2 years

Name: _gid
Value: 2.1687193234.152311902042-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the Request Rate. If Google Analytics is deployed via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>. name _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Value: none Details
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. . Other possible values indicate a logout, a request or a request, or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: After 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate. used.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics is sent.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used used to set new sessions for returning visitors. visitors. This is a session cookie and will be stored only stored until you close the browser again. close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended use: The cookie is used to identify the source of the traffic to our website. our website. That is the cookie stored from where you came to our website. This may have been another page or an advertisement.
Expiration date: After 6 months

Name: __utmv
Value: none Specify
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics. is sent.
Expiration date: after 2 years

Note: This list cannot claim to claim completeness, since Google changes the choice of their cookies also changes again and again.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "on the move" on our site.

Session duration: The term session duration is used by Google refers to the time you spend on our site without leaving. leaving the site. If you have been inactive for 20 minutes, the session will end automatically.

Bounce rate: The term "bounce" refers to the Bounce rate: A bounce is when you view only one page on our website and then and then leave our website again.

Account creation: If you create an account on our website account or make an order, Google Analytics collects this data. this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location can be determined. This process is also called IP location determination.

Technical information: Technical information includes information that includes, but is not limited to, your browser type, your Internet service provider, or your screen resolution.

Source of origin: Google Analytics respectively we are of course also interested in which website or which advertising you came to our site.

Other data includes contact information, any ratings, the media playback (e.g., when you play a video through our site), sharing of play), sharing of content via social media, or the Adding to your favorites. This list does not claim to claim completeness and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has your servers spread all over the world. Most of the servers are located in America and consequently, your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. distributed. The advantage of this is that the data can be retrieved more quickly and is better protected against manipulation. In each Google data center, there are appropriate emergency programs for your data. your data. If, for example, the hardware at Google fails or natural disasters bring servers to a standstill, the risk of service interruption at Google remains low.

The data retention period depends on the properties used. properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. fixed. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months. months.

In the case of Universal Analytics properties, Google Analytics has a standard retention period of 26 months for your user data is set by default. set. Then your user data is deleted. However, have the option to choose the retention period of user data ourselves. ourselves. We have five options for this available:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data will only be deleted only when you no longer visit our website within the period of time you no longer visit our website. In this case, the retention period is reset each time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. month the data is deleted. This retention period applies to Your data associated with cookies, user recognition, and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a fusion of individual pieces of data into a larger entity.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to obtain information about your data, update it update, delete or restrict it. With the help of the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de and install it. Please note that this add-on only disables the data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), delete them or manage them, there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent), this consent is the legal basis for processing personal data, as it may occur during the collection by web analytics tools may occur.

In addition to the consent, there is a legitimate interest on our part in the legitimate interest in analyzing the behavior of website visitors and thus and thus to improve our offer technically and commercially. improve our offer. With the help of Google Analytics, we can detect website errors website, can identify attacks, and improve the improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics insofar as you have given your consent.

Google also processes data from you in the USA, among other places. We point out that, in the opinion of the European Court of Justice there is currently no adequate level of protection for the data transfer to the USA. This may entail various risks for the legality and security of data processing.

As the basis of data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and in particular in the USA) or a Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the countries (such as the USA) and stored there. and stored there. Through these clauses, Google undertakes, when the processing of your relevant data to comply with the level of data protection when processing your relevant data, even if the data is stored USA, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You find the decision and the corresponding standard contractual clauses among others, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard Processing Terms), which correspond to the standard contractual clauses and are also applicable to Google Analytics, can be found at. https://business.safety.google/adsprocessorterms/.

We hope we have been able to provide you with the most important information about about the data processing of Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the functions for Advertising reports turned on. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us - without being able to assign this data individual persons - to get a better picture of our users. of our users. More about the advertising functions you can learn at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can restrict the use of the activities and information of your Google Account under "Advertising Settings" at at https://adsset tings.google.com/authenticated via checkbox.

Google Analytics Google Signals Privacy Policy

We have enabled Google signals in Google Analytics. Thus the existing Google Analytics functions (advertising reports, remarketing, cross-device reports, and reports on interests and interests and demographics) are updated to provide aggregated obtain aggregated and anonymized data from you, if you have allowed personalized ads in your Google account. have.

The special thing about this is that it is cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, when you view a product you are viewing a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. would not be possible in this form. Remarketing means that we can also show you our offer on other websites. our offer on other websites.

In Google Analytics, the Google signals also collect additional visitor data, such as location, search history, YouTube history, and data about your actions on our website, are collected. We receive better advertising reports from Google and more useful information about your interests and demographic characteristics. These include your age, what language you speak, where you live, or the gender you belong to. Furthermore, social criteria such as your profession, your marital status, or your income. All these characteristics help Google Analytics to define groups of people or target groups. target groups.

The reports also help us to better assess your behavior, wishes, and interests better. This allows us to optimize and adapt our services and products for you. adapt them. This data expires by default after 26 months. Please note that this data is only collected if you have allowed personalized advertising in your Google Account. have. This is always aggregated and anonymous data and never individual data and never data of individual persons. In your Google Account, you can manage or delete this data.

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Legal basis

The lawfulness of the processing of personal data within the scope of web hosting results from Art. 6 paras. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to keep the present the company on the Internet in a secure and user-friendly presentation of the company and, if necessary, to pursue be able to.

Between us and the hosting provider, there is usually a contract on commissioned processing under Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.

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Source: Created with the privacy Generator from AdSimple




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